While many different businesses and organizations might get involved with fundraising at one time or another, it can always feel slightly difficult due to how much you’re leaning on the donors. At times, the promise might be that the target reached will provide them with something that makes it all worthwhile, which can make it feel more akin to a typical business transaction. However, other times, it will be more about a shared passion for a cause that you’re making possible, which can feel slightly different.
Whatever the circumstances surrounding the initial reason for fundraising, you have multiple options to go about it, and understanding what those are can help you to pick the one that’s right for your organization.
Fundraising Platforms
If the situation surrounding your fundraising is akin to the first one mentioned – where the goal is to have enough money to provide your customers or audience members with something – you might be interested in the various fundraising platforms available. Patreon, GoFundMe, and Kickstarter are all options that you see used by people like content creators, who want to have a viable way to stay afloat while continuing to provide what they do.
It’s not just content creators, though, and it’s not unusual to see companies, like game developers, use similar platforms to give a certain project funding if they’re struggling to require such a thing from a publisher or investors. Having these kinds of options can open your horizons considerably if you’re facing similar struggles.
Grants
The appeal of grants is quite an obvious one – matching the right criteria, so that you’re granted money for seemingly doing very little has many advantages, but the difficulty comes in matching those criteria in the first place. There are a wide variety of grants available, each with different focuses, and your organization is going to have its niche to fit in. However, when it comes to the exclusively digital world, you can look into options like Web Presence here, and see if this latest digital opportunity is one that you can make the most of.
Of course, you might not want to get to the point where you are solely relying on grants, but they can do so much to make your continued operations more viable that they’re an option well worth investigating.
Events
When it comes to fundraising, you might first think of how it links to community engagement. In many ways, that’s much what you’re doing when you use any given fundraising platform, but through events, it might feel like a much more authentic, physical connection is being forged. The nature of the event will likely depend on the kind of organization you are, as well as the nature of what you’re fundraising for, but looking at some of the more historic and successful examples might give you a pretty good idea of what works.
If it’s community engagement that you’re interested in, these events also give you the opportunity to network, especially if you tie the event together with a strong marketing campaign.
