As a business owner, it is your responsibility to make your business as inclusive as possible. Businesses should be inclusive so that they can be a positive presence in the world and fair to all. This is both in terms of making your workforce inclusive as well as your customer base. So, what can you do to make your business more inclusive? The good news is that there are lots of ways that you can do this, and you should find that making your business more inclusive also helps the business to thrive in a handful of ways. Read on to discover how you can make your business more inclusive right now.
The first step is to acknowledge inequality in the workplace. Business leaders might like to think that this does not exist in their business, but the cold truth is that there is some form of inequality in practically all businesses. Try to identify where this is within your business, whether this is under-representation in the workplace, a bias that is in place, or a lack of diversity in your customer base. When you can identify where the inequality in the workplace is, it then becomes much easier to resolve.
Have a Diversity Recruitment Strategy
A lack of inclusivity in the workplace often stems from the recruitment strategy. It is important to have a diversity recruitment strategy in place for recruitment, so that you can attract a varied pool of talent to your business. Not only is this important from an ethical standpoint, but it can also be helpful in terms of bringing greater talent and different viewpoints to the table. A few ways to develop this strategy include offering internships to target groups, advertising on diverse job boards, and emphasizing the importance of diversity in job adverts.
Use Accessible Marketing
Inclusivity is not just for the workforce as you must also think about your customer base. Around 15% of the global population have a disability, but few businesses keep this in mind with their marketing materials, and this can result in failure to capture new customers and lost revenue. This is a problem that can be resolved with accessible marketing, which will help you to attract new customers and improve your brand reputation. What is accessible marketing? This is ensuring that marketing materials are inclusive for all, allowing those with a range of disabilities to engage with the brand and content.
Make the Workplace Accessible
You should also make sure that your workplace is accessible, both for staff with a range of disabilities, as well as customers, investors, and any other stakeholders. This might involve installing a lift, ramps, and disabled toilets.
All business owners have a responsibility to make their business as inclusive as possible. Not only is this important from a moral standpoint, but it can also bring a wide range of benefits to your business, and the above are the key steps that need to be taken.