Trust is the main foundation of any relationship, including brand-customer relationships. Speaking of trust in brands, it comes when people listen to and pay heed to what the existing customers have to say about a brand.
Furthermore, displaying your customers’ experiences on various touchpoints, including websites, can surely be a game-changer for a brand’s business. So, yes, we are speaking of embedding Google reviews on websites.
This is one of the sure-shot methods for garnering more attention from website visitors, keeping them engaged with your website, and taking your brand’s sales and conversions to another level.
If you wonder how it can happen, we would like to break the ice by telling you that it can easily happen using a few steps and an appropriate tool.
If you are thinking about this strategy, then you have reached the correct place. In this blog, we shall guide you through the steps that need to be taken to easily embed a Google review widget on your website.
Additionally, we will also be guiding you through the best tools that can be taken into consideration for the embedding process.
Excited? So are we!
Without any further ado, let’s get started!
Step By Step Guide To Embed Google Reviews On Website
● Step 1 – Choose The Google Review Widget Tool
The first step is to select an appropriate tool that you can use for embedding your Google review widget on a website. Make sure that you shortlist the tool that offers the best features. You can have a look at the next section of the blog as we have mentioned the best tools.
Always have a look at the features of the tools thoroughly before selecting the tool. A tool comprising the correct set of features would work amazingly well to make the process simpler, quicker, and more effective.
● Step 2 – Collect & Curate The Content
After you are done with the selection of the tool, you need to sign in/log in, and you shall be directed to the dashboard of the widget. The next step is to aggregate the content, which can be done by selecting the source from which you want to collect appropriate content.
You need to select Google My Business/ Google Location as your connection type to aggregate the feeds.
● Step 3 – Customize The Feed
Once the content is aggregated in your widget editor, depending on the tool chosen, you will be able to customize the feeds using a variety of styling options, themes, etc. Additionally, you might be given the option to monitor the quality of the content and remove any unwanted content from the widget.
● Step 4 – Embed The Google Review Widget On The Website
Lastly, you need to embed the Google reviews on the website. For this step, you need to select your preferred website building platform, generate and copy the embed code in the clipboard and embed the code on the backend of your website where you wish to embed the feeds!
Voila! You will have successfully created and embedded your Google Reviews on the website.
Best Widget To Embed Google Reviews
As promised earlier, in this section, you will get to know about the best tools that can be used to seamlessly integrate a Google review widget into your website.
● Taggbox Widget
First up is Taggbox Widget – a leading social media aggregator and User-Generated Content platform that allows its users to create, curate, and embed social media content into their website. In addition, the users have an option to embed Google reviews as well.
Once the user is done aggregating the content, they can leverage additional platform features to increase the effectiveness of the widget. For example, the users can select from a wide range of customization options to make the widget more visually appealing. The users can also use the profanity filter to remove any nasty and inappropriate content from the widget.
The users can analyze the widget’s performance by getting insights into crucial numbers, statistics, total impressions, etc.
If the users come across an issue while using the widget, they can take assistance anytime from the back support team.
Tagembed is another amazing social media aggregation tool that users can use to aggregate, curate, and embed Google reviews on websites.
The platform offers features like customization, content moderation, and analytics to its users.
Elfsight is a responsive, fast, and efficient social media aggregation platform that enables users to embed Google reviews effectively on the website.
The platform allows users to embed Google reviews in a couple of minutes. In addition, the users can change the look of the widget by selecting six layout options. Other features include insightful analytics and modifying the widget as per the look and feel of their website.
This brings us to the end of this post, and you are now aware of everything about embedding Google reviews on websites.
More than 85% of potential users leverage User Generated Content before making a purchase or finalizing a brand!
We are certain that this statistic is eye-opening enough for you to get going, select the best tool, and start embedding valuable content created by your customers on your website right away!